eCom Catalyst (formerly E-BusinessOnline) is a full service e-commerce channel management agency.
We exist to be your trusted e-Commerce partners who will be the catalyst for your brand’s profitable success on Amazon, Walmart, other 3rd party marketplaces, as well as your own D2C website.
Our founder, Fred McKinnon, has been an active e-commerce seller for over 20+ years. Fred is a respected voice in the e-commerce community and has successfully operated a number of private label brands. With more than 50 years of combined experience and over $100M in managed sales, our team understands the complexities and challenges of selling on Amazon and multichannel platforms.
Fred started on Amazon by drop-shipping a few items from trusted distributors. This grew to over 500,000 active listings with revenue over $10M/year. With eroding margins and ongoing compliance issues, Fred’s company (HPP Enterprises) began to reduce drop-shipping and moved into wholesale reselling and private label. Several years ago, Fred decided to open “E-BusinessOnline” as a way to offer consulting and assistance to other Amazon sellers by utilizing his years of experience. That paved the way to eComCatalyst which now services client brands across numerous categories and marketplaces.
Founder, Sales, & Sr. Brand Partner
St. Simons Island, GA
Over 20 years experience in eCommerce
COO & Sr. Brand Partner
Indianapolis, IN
Over 20 years experience in eCommerce
Sr. Brand Partner
St. Simons Island, GA
Over 12 years experience in eCommerce
Swapnil Yadev, Sr. Brand Analyst
Wilbert “Wowie” Lildo, Sr. Project Manager
An agency is only as good as their team. At eComCatalyst, we are proud of our team of eCommerce founders who have over $100 million dollars in e-commerce revenue, along with our partners, analysts, and managers that have decades of combined experience.
All clients are assigned one of our USA-Based Brand Partners whose responsibility is to be the primary point of contact and strategist for everything related to your brand.
Our Partners work directly with our Brand Support Team which include:
