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Dayspring Pens Case Study

51%

Increase In Sales

Since working with eComCatalyst, Dayspring went from a 19% decrease in sales to a 32% increase.

600%

Increase in Conversion Rate

On targeted products, eComCatalyst partnered with Dayspring to improve images and increase conversion.

25%

Increase in Click-Through-Rate

On targeted products, eComCatalyst’s strategic image updates led to improved click-through rates.

Overview

Industry: Pens

Location: Virginia, USA

Links: dayspringpens.com

Dayspring Pens is a specialty retailer dedicated to providing finely crafted writing instruments that combine elegance, function, and personalization. Known for its collection of premium pens-including fountain, rollerball, and ballpoint styles-Dayspring Pens specializes in custom engraving, making each piece a meaningful keepsake for individuals and organizations alike. Whether it’s a single pen for a graduation gift or a large order for employee recognition, Dayspring Pens provides a seamless experience that blends artistry, practicality, and customer service.

eComCatalyst Services

  • Full Catalog Management
  • Marketing
  • Listing/SEO Optimization
  • Advertising/PPC Management
  • Brand Registry & Amazon Store
  • Enhanced Brand Content
  • Marketing
  • Image Carousel Development

Challenges

Competitors: Like many categories on Amazon, competition has tremendously increased for Dayspring on Amazon at very aggressive price points.

Declining Sales: For 11 straight months, Dayspring faced significant MOM sales declines averaging -14%.

Product Visibility & Conversion: Despite having premium products, Dayspring’s images and conversion began declining because competitors were producing better visuals.

PPC Effectiveness: Dayspring really dialed in their PPC efficiency with a very low TACOS before joining us, but they were unsure how to dial this up to increase sales.

Our Approach

With every partnership we embark on, our initial discussions focus on understanding a brand’s goals and objectives. From there, the eComCatalyst team collaborated closely with their leadership to design a strategy that addressed immediate challenges while setting the foundation for scalable growth and profitability across their Amazon channel.

Listings & Store:

  • In addition to high-quality images, it has never been more important to create image carousels that are captivating and informative. Dayspring came to us with very strong images, so we immediately began testing different layouts to see what would work the best.
  • Despite already having numerous listings on Amazon, we immediately identified significant opportunities with SEO and keyword updates to improve search rank. Our team conducted analysis on each listing and made key updates that were very impactful.
  • The following image is just one of numerous updates we made. Before we made the update, the CTR was 0.47% and there were 6 sales for the period; after the update, the the CTR went to 0.72% and 39 sales:
  • As mentioned above, Dayspring was incredibly efficient with their ad spend. At first, they were reluctant to increase this spend significantly at the expense of that efficiency. After a lot of discussion, they gave us a longer leash and after weeks of updated campaigns we got the flywheel spinning much faster for their primary products.
  • Sponsored Product Advertising – Using strategies we have used for years, we identified the main keywords and long tail keywords to increase revenue.
  • Adjusted ad spend and price point to slow sales and prevent stock outs or limit the time an item is out of stock
  • Leading into a peak sales period, we developed a strategy with Dayspring to increase ad spend heading into the peak period which enabled us to increase sales 32% compared to the same month the prior year.
  • Automations & Proprietary Campaigns – Our unique approach to managing ad spend and increasing market share led us to create numerous effective campaign structures.

Impact

  • Dayspring continues to be a market leader in the Premium Engraved Pens category on
    Amazon.
  • Dayspring’s revenue growth combined with profitable ACOS/TACOS established a solid foundation for them to continue a positive growth trajectory.

  • Within only 4 months, eComCatalyst helped Dayspring reverse a 19% decline in sales to a 32% increase in sales for a total growth of 51% in that period.

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