Prime Day 2025 might seem like a distant galaxy, but guess what? It’s closer than you think! 🚀 Amazon’s big sale event is expected to land in early to mid-July.
Want to crush Prime Day? Then circle June 2nd, 2025 on your calendar. This is the date you need to know. It affects your deal submissions and whether you’re even eligible for Prime Day. 😱
Ready to unlock Prime Day success? This post will break down everything about the June 2nd deadline. Let’s get started! 👇
June 2nd: Your Prime Day Launchpad 🚀
Why is June 2nd so important? 🤔
If you’re planning a Best Deal or Lightning Deal for Prime Day, listen up! You must submit it by June 2nd, 2025. No exceptions! 🚫
When you create your deal, you’ll spot an option to make it “Prime window” eligible. Amazon keeps the actual Prime Day dates secret to build excitement. 🤫
So, to recap: June 2nd is the absolute last day to submit your Prime Day deals!
But there’s another reason to mark your calendar…
June 2nd is also when Amazon’s deal fees go up. 💸 So get your deals in early to save some cash. 💰
Best Deal vs. Lightning Deal: Know the Difference! ⚡
Not sure which deal is right for you? Here’s a quick rundown:
- Best Deals: Run for a longer period. 🗓️
- Lightning Deals: Short, super-speedy sales. ⏱️
Want a more in-depth look? Check out this video from eComCatalyst explaining the difference between Best Deals and Lightning Deals.
The Fee Hike: What You Need to Know 💸
Let’s get straight to it: Amazon is raising deal fees. 😠 It’s part of a trend we’ve seen over the last few years.
The fee increases mainly hit deals outside of major sales events (aka non-peak days).
- Submit deals before June 2nd? You’ll get the current (lower) pricing. ✅
- Deals on or after June 2nd? Prepare for the higher fees. 😬
The good news? Fees for deals during peak events aren’t changing much. 🎉 The bad news? Non-peak deals are about to get more expensive. 😩
Deal Fees: Before & After June 2nd 🗓️
Here’s a breakdown of the current and new deal fees:
Current Fees (Before June 2nd)
- Non-Peak Days:
- Best Deal: $300
- Lightning Deal: $150
- Prime Day & Peak Events:
- Best Deal: $1,000
- Lightning Deal: $500
New Fees (Starting June 2nd)
The fee structure is changing for those non-peak periods. Get ready for:
- $70 per day for the deal’s duration. 🗓️
- A variable fee: 1% of sales generated by the deal (capped at $2,000). 💰
- Peak Events (Like Prime Day): The variable fee doesn’t apply. You’ll only pay the flat fee ($1,000 for Best Deal, $500 for Lightning Deal). 🙌
Basically, Amazon’s making you pay more for deals when fewer people are shopping. 🤷♀️
Deal Fee Examples (Starting June 2nd) 🤓
Let’s crunch some numbers to see how these new fees work.
Example 1: 14-Day Deal
- Deal Duration: 14 days
- Upfront Fee: $70/day x 14 days = $980
- Total Deal Sales: $4,200
- Variable Fee: 1% of $4,200 = $42
- Total Investment: $980 + $42 = $1,022
In this case, the variable fee is low because sales were modest. You’re paying just over $1,000 for the deal itself (not including the discount you offered).
Example 2: 3-Day Deal
- Deal Duration: 3 days
- Upfront Fee: $70/day x 3 days = $210
- Total Deal Sales: $900
- Variable Fee: 1% of $900 = $9
- Total Deal Fee: $210 + $9 = $219
Here, a short deal with limited sales keeps your costs down.
Example 3: High-Sales 14-Day Deal
- Deal Duration: 14 days
- Upfront Fee: $70/day x 14 days = $980
- Total Deal Sales: $250,000
- Variable Fee: 1% of $250,000 = $2,500 (but capped at $2,000)
- Total Investment: $980 + $2,000 = $2,980
Even with massive sales, the variable fee is capped. This makes it a more cost-effective deal compared to the revenue you generated.
Prime Day 2025: Key Dates & Takeaways 📝
Let’s recap those all-important dates:
- June 2nd, 2025: Last day for Prime Day deal submissions. 🚨
- June 2nd, 2025: New deal fees kick in. 💸
The bottom line? Plan your deals wisely to get the best bang for your buck.
Getting Ready for Prime Day 2025: Your Checklist ✅
Ready to make the most of Prime Day? Here’s how to prepare:
- Evaluate Your Products: Which products are deal magnets?
- Set Your Goals: What do you want to achieve with Prime Day?
- Calculate Your Margins: Can you still make a profit with the fees and discounts?
- Plan Your Inventory: Got enough stock to meet the demand?
- Prepare Your Deal Submissions: Get everything ready before June 2nd!
Pro Tip: Don’t Wait Until the Last Second! ⏰
Submit early! This gives you wiggle room to make changes if needed. Plus, you’ll avoid the stress of last-minute technical glitches. 💻 Start planning your deals today. Seriously!
Need Help with Your Amazon Strategy? 🙋♀️
Feeling lost in the Amazon jungle? The eComCatalyst team can help! Visit eComCatalyst.com to request a consultation. They’ll help you craft an Amazon strategy that works.
Bonus: Optimize Your Product Listings ✨
Before Prime Day hits, make sure your listings are top-notch:
- High-Quality Images: Show off your product! 📸
- Compelling Titles: Use keywords customers search for. 🔑
- Detailed Descriptions: Highlight the benefits. ✍️
- Customer Reviews: Encourage those reviews! ⭐
Great listings mean more visibility and more sales during Prime Day.
Don’t Forget Amazon Advertising! 📢
Use Amazon Ads to shout about your deals! Consider Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Set a budget, target carefully, and watch those sales climb. 📈
After Prime Day: Time to Reflect 🧐
Once the dust settles, take some time to analyze your results:
- What went well? 👍
- What could you improve? 🤔
- What did customers think of your deals? 💬
Use these insights to make your future promotions even better.
Stay in the Know: Amazon Updates 📰
Amazon’s always changing. Stay ahead of the game by following industry blogs and joining online communities. Knowledge is power! 💪
One Last Thing…
Amazon’s policies and fees can change, so always double-check the official Amazon documentation.
Final Thoughts ✨
Prime Day 2025 is a massive opportunity. By understanding the June 2nd deadline and the new fees, you can prep like a pro and maximize your sales. Good luck, and happy selling! 💰
Let’s Connect! 🤝
Follow eComCatalyst on social media:
- LinkedIn: Fred McKinnon & eComCatalyst
- Instagram: eComCatalyst
- Twitter: eComCatalystCo
- Facebook: eComCatalyst
Resources for Amazon Sellers 📚
Check out these helpful tools:
- Helium10: Helium10
- SellerBoard: SellerBoard
- PAC: Proven Amazon Course
- Jungle Scout: Jungle Scout
- PickFu: PickFu
- DataDive: DataDive
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